The Department of Business Communication and Marketing focuses on the green transition of the economy and the social and economic, short and long term impacts of sustainability. It also aims to educate students in sustainable thinking. To achieve these goals, the Green Economy and Economic Ethics Research Group was established in 2024.
The precursor of the research group is the project "Marketing going green. Contexts of sustainability and possibilities of sustainability-related attitude formation in the context of green marketing", which aimed at sensitizing students to green and sustainable topics in 2022-2023. We can also see as a precursor the academic and student conferences and exhibitions organized in 2023 and 2024 on the occasion of Earth Day, can be seen as a precursor.
Goal
The research group's aim is to examine the economic and social impacts of sustainability, to describe the characteristics of ethical economic activities and to share good practices. The research group also has a third mission, by seeking connections with local economic actors and disseminating the results to the wider public through conferences. The aim is thus not only to disseminate scientific results, but also to educate consumers (university students) and to promote science.
The research group carries out both basic and applied research. Research is carried out also by students (including thesis and (O)TDK research). The research team works closely with other universities, researchers and business professionals from other universities and research institutes.
Topic green marketing and green business: research on green marketing and green business solutions is gaining ground worldwide. We aim to analyse the challenges of green, sustainable and circular businesses and business operations: we examine aspects of consumer behaviour and expectations, and all aspects of green marketing, from product/service planning to communication of green issues.
Main research areas
- 4.0 technologies and sustainable economy
- Social responsibility
- Green business practices
- Economic and social issues of sustainability and circularity
- Consumer behaviour and sustainability
- Economic impact of local food
- Green marketing
- Economic ethics
Events and conferences connected to the research group
23-24 Apr 2026 Green Transition in Economy: Sustainability from Strategy to Implementation (international conference, 52 presentations, 3 countries, Eötvös Loránd University)
23 Apr 2026 Sustainable Food Consumption 2026 – Thematic Workshop
17 Apr - 4 May 2026 Earth Week Exhibition
25 Apr 2025 Green Transition in Economy: Opportunities and Challenges (international conference, 40 presentations, Eötvös Loránd University)
24 Apr 2025 Sustainable Food Consumption 2025 – Thematic Workshop
24 Apr 2024 Green Transition in Economy: Steps Towards a Sustainable Future (Eötvös Loránd University, conference)
Members
Head: Dr. Szőke Viktória, Dr. Kovács László
Horváth Zoltán
Székely Klára
Dr. Ziegler Zsolt
We also involve doctoral students and students of the Institute of Economics of ELTE TáTK in the activities and work of the research group.
Selected publications connected to the research group (2024-)
Szőke Viktória – Kovács László (szerk.) 2026. Zöldülő gazdaság: lehetőségek és kihívások / Green Transition in Economy: Opportunities and Challenges. Szombathely: Savaria University Press. 320 oldal. ISBN 978-615-6489-79-1
Szőke Viktória – Kovács László (szerk.) 2026. Zöldülő gazdaság: fenntarthatóság a stratégiától a megvalósításig / Green Transition in Economy: sustainability from strategy to implementation. Absztraktkötet / Book of abstracts. Szombathely: Savaria University Press.
Kovács László – Szőke Viktória 2026. Different Approaches to Local Food Systems within the European Union: A Comparative Analysis of Short Food Supply Chains in Austria and Hungary. In: Szőke Viktória – Kovács László (szerk.) Zöldülő gazdaság: lehetőségek és kihívások / Green Transition in Economy: Opportunities and Challenges. Szombathely: Savaria University Press. 175–188.
Kovács László – Szőke Viktória 2026. Sustainability-related food labels in the European Union: An overview. In: Kovács László – Szőke Viktória (szerk.) Marketingnyelvészet: interdiszciplináris nézőpontok / Marketing Linguistics: Interdisciplinary Perspectives. Szombathely: Savaria University Press. 248–262.
Szőke Viktória 2025. Térszerkezet és hálózatok a mezőgazdaságban. Szombathely: Savaria University Press.
Szőke Viktória – Kovács László (szerk.) 2025. Zöldülő gazdaság: lehetőségek és kihívások / Green Transition in Economy: Opportunities and Challenges. Absztraktkötet / Book of abstracts. Szombathely: Savaria University Press.